Rank #1 on Google

Understand every ranking factor that affects where they're placed on SERPs, ultimately impacting their number of web visitors. People won’t link to a website unless it provides some form of value. Having an effective backlink-building strategy is key to ensuring your success in SERPs. The more high-quality backlinks you obtain, the higher you can rank on search engines. Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it. They are a heavily weighted factor when determining the credibility of a website. In general, all backlinks are valuable, but some more than others. The credibility of the backlinking site will largely determine the value of the backlink.

What are backlinks?

Backlinks are a link from another website to your website, it is just one aspect of SEO.

High-quality backlinks are like endorsements, they're a recommendation from another website to view your content to learn more about a specific topic.

The assumption is that a site with lots of backlinks from other websites must be relevant. This “assumption” is the basis of search engine ranking algorithms and one of the main reasons why backlinks are essential. 

Backlink building also makes it easier to find your website online, improving your visibility. Search engines find content to crawl by viewing pages they've already crawled, revisiting the most popular pages. When you begin backlinking, search engines may discover your content easier.

Why are they important?

SEO backlinks enable website growth in many different ways. If you want to rank on the first page of SERPs, you'll need to stand out from your competitors and improve your rankings because they view the quality and quantity of the links as authoritativeness and votes of confidence from other websites. Therefore, the more backlinks your website has, the higher it can rank for search terms. Companies should never stop investing in brand awareness campaigns because they must always attract new customers by highlighting new products and services. By earning backlinks from authoritative websites that get thousands of monthly visitors, you can increase your brand awareness by reaching the other website's visitors.

Backlinking is fairly easy, but it takes time and strategy. However, you do not need to be an SEO expert to build backlinks for your website.

What makes a good backlink?

knowing the attributes of a good backlink can help you develop the right backlinking strategy. The best backlinks are relevant, authoritative, and bring referral traffic to your site.

One of the most important things to consider is relevance. Your backlinks should be on sites or pages that are relevant to the page you're sharing.

traffic is always something to consider because the more traffic a website gets, the more likely it is to send referral traffic to your page. That being said, backlinks from high-traffic pages don't necessarily affect rankings.

you should consider the anchor text used to promote your backlinks. Anchor text is the hyperlinked text that contains the URL back to your website. Believe it or not, you can't use any anchor text for your backlinks. Keyword-optimized anchor texts can look spammy to Google and other search engines because they'll think you're trying to manipulate them instead of offering relevant and useful content.think of backlinks as a way to drive site traffic and increase your visibility on search engines rather than using them as a method to manipulate search engines to rank higher.